What Is Lead Generation?

what is lead generation for small businesses

‘Lead generation’ is one of the more frequently-heard marketing terms. But what does it really mean and how important is it for the small business owner?

A Working Definition of Lead Generation

lead generation is the generation of consumer interest or inquiry into the products or services of a business(source: Wikipedia)

Lead generation is a crucial aspect of any business’s marketing efforts, no matter what the size, but for small to medium-sized businesses, it is particularly important to generate new leads successfully in order to help the business grow and increase turnover.

If the concept of online lead generation is unfamiliar to you and your business, it can seem like a huge, complex area to leap into. However, once you do, you’ll be able to tap into a potentially enormous online market and dramatically extend your reach….
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